pg电子游戏平台登录成员行为准则 sets forth core principles, best practices and guidelines to which pg电子游戏平台登录’s members agree and adhere.
pg电子游戏平台登录的行为准则源于这种信念, ethical and transparent business practices act as an assurance to clients, 以及他们所代表的品牌, that pg电子游戏平台登录’s member agencies can be trusted and valued partners.
pg电子游戏平台登录承认竞争是激烈而激烈的, 伦理上进行, is necessary to the growth and health of American business. 另外, we acknowledge that unethical competitive practices in the advertising business lead to false representations; dilution of service; diversion and erosion of talent; loss of prestige; and a weakening of public confidence, both in marketing messages and the institutions of marketing and advertising.
Importantly, the pg电子游戏平台登录’s believes that it has a role within the marketing and advertising industry to help develop and support industry-wide initiatives and operational standards that promote the highest level of responsible behavior possible with regard to business practices and processes.
When the industry collaborates on issues of importance to the general public, 政府干预最小化, and self-regulatory measures can be adopted that ensure an unencumbered ecosystem that upholds the belief that citizen rights are observed and protected.
Further, we believe that pg电子游戏平台登录’s marketing communications agencies should recognize an obligation not only to their clients, 但对彼此也是如此, 他们使用的媒体, 以及广大公众.
Therefore, the pg电子游戏平台登录’s Code of Conduct sets forth the following operating principles designed to achieve best practices and guidelines:
- 我们认为会员不得分享或使用任何非公开的, 保密, “仅限会员”或其他专有信息, 无论源, 与其他成员, 联盟组织, business units or companies for the benefit of gaining a competitive edge. Similarly, pg电子游戏平台登录成员不得拉客, accept or use non-public or 保密 information obtained by an affiliate or business unit.
- In the interest of objectivity where a member is owned by an entity, 部分地或全部地, regardless of the company’s primary business or where a member owns an interest in a medium or supplier, 应向pg电子游戏平台登录披露, 给会员的客户和, 在媒体所有权的案例中, 对其他媒体也一样. This also applies to ownership of media-related technology platforms.
- The pg电子游戏平台登录’s expects members to be active within the marketing communications business to foster the health and well-being of the industry and the clients it serves.
- We hold that the marketing communications agency should compete on merit and not by attempts to discredit or disparage a competitor, 直接或推理, 或者传播有害的谣言. pg电子游戏平台登录’s members should also work to promote the integrity of the industry and refrain from disparaging the broader industry, 还有个人竞争者.
- 除了 to supporting and obeying the predominant laws and legal regulations pertaining to advertising, members agree to extend and broaden the application of high ethical standards that benefit the public, 广告客户, 媒体和pg电子游戏平台登录的成员. Specifically, pg电子游戏平台登录’s members will not knowingly create, place or distribute:
1)语句, suggestions or pictures offensive to public decency or minority segments of the population.
2) Marketing messages that are intentionally discriminatory, offensive, false or stereotypical.
Comparative messaging shall be governed by the same standards of truthfulness, 索赔证据, etc. 这也适用于其他形式的广告.
- Members must take reasonable steps to employ third-party vendors who abide by the pg电子游戏平台登录’s Member Code of Conduct. 除了, pg电子游戏平台登录’s members must strive to engage only with reputable supplier and media platforms, 正如我们所看到的 值得信赖的责任组.
- Furthermore, members are called upon to avoid employing known advertising formats that are particularly annoying, interruptive or obstructive to consumers as outlined by the 更好的广告联盟. Members should also prioritize businesses that comply with pg电子游戏平台登录’s-supported 3MS 媒体测量标准.
- We also hold that where marketing messages are placed in a medium that is able to identify a consumer’s personal behavior for the purpose of maximizing engagement, the consumer shall be provided an opportunity to “opt out” or decline the messaging, 由 数字广告联盟.
- 除上述工作原理外, it is our strong conviction that trust and transparency are the cornerstones of the agency and client relationship. 为了强调和强化这种信念，pg电子游戏平台登录创造了 透明度行为指导原则 to distill and clarify the standards of conduct that should inform and guide all client and agency relationships. It is imperative that member agencies collaborate with their clients to ensure that contractual provisions regarding media buying and issues related to transparency are mutually understood.
- pg电子游戏平台登录’s members understand that a diverse environment helps achieve strong business results and growth. Therefore, in addition to not discriminating against groups in employment, pg电子游戏平台登录’s members will actively seek to diversify their workforce at all levels across race, gender, 性取向, 性别认同, age, religion, 残疾状况及国籍, 利用4 a的 创建一个可持续的文化差异框架.
Finally, 我们认为，通过签署pg电子游戏平台登录的行为准则, 我们的成员机构承诺遵守这些原则, as they are not only in our industry’s best interests but those of the clients and brands they serve as well.