Greenwashing And Advertising

What Your 机构 Needs To Know When Making Environmental Claims

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Greenwashing 专家问&视频系列

FTC环保指南 Environmental Claims And The NAD The EPA And Ecolabels Becoming B-Corp Certified

 

With a growing influx of environmentally conscious consumers flooding the market, brands are facing ever-increasing pressure to promote their sustainability efforts and better substantiate their environmental benefits claims. 不幸的是, navigating the complex barrage of rules dictating what kind of environmental claims can be made in advertising, what entities have the jurisdiction to enforce them, and what exactly consumers are looking for when it comes to sustainable brands can be complicated.

简而言之 视频系列, you will hear from experts at the Environmental Protection 机构 (EPA), the Federal Trade Commission (FTC), the National Advertising Division (NAD), legal experts on the FTC环保指南, as well as from agencies that have recently become b公司认证, on how agencies and brands can best position themselves to comply with the rules governing environmental claims in advertising.

A new pg电子游戏平台登录’s white paper also shares more details about how best to navigate the regulatory roadmap for compliance with eco-labeling standards and other innovative strategies that agencies and advertisers are using to shape the kind of sustainable, responsible brands that consumers are looking for.

专家问&As


What Are The FTC环保指南?

Leonard Gordon, Partner, Venable LLP

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Environmental Claims And The NAD: What Should Advertisers And Agencies Know?

Laura Brett, Vice President, National Advertising Division (NAD), BBB National Programs


The EPA And Ecolabels – What Are Some Of The EPA’s Ecolabels? How Do Government-回来ed Ecolabels Differ From Private Party Ecolabels?

Holly Elwood, Senior Advisor, Environmentally Preferable Purchasing Program, U.S. Environmental Protection 机构

 


 

Becoming B-Corp Certified – Why Are Some Agencies Making The Move And What Are The Benefits?

Lindsay DeWitte, EVP Purpose+可持续性, Barkley
Melissa Palmer,CFO/COO, Butler Till
Carol Russell,CEO, Russel Herder