现在可用! pg电子游戏平台登录’s 2021 Labor Billing Rate Survey Report

 

我们很高兴与大家分享 pg电子游戏平台登录’s 2021 Labor Billing Rate Survey Report, which covers 2020 billing rates, is now available!

机构, marketers 以及行业顾问 frequently request information about agency labor billing rates. To accommodate these requests and provide a credible framework for understanding labor billing rates, the pg电子游戏平台登录’s conducted a labor billing rate survey covering 2020 hourly rates agreed upon with clients.

的 pg电子游戏平台登录’s 2021 Labor Billing Rate Report provides relevant parameters to help the industry frame labor rates that were utilized in 2020.

About the pg电子游戏平台登录’s 2021 Labor Billing Rate Survey Report

的 pg电子游戏平台登录’s 2021 Labor Billing Rate Survey Report presents data in three agency size groups and by four geographic regions. NEW this year, the pg电子游戏平台登录’s has created access to the Labor Bill Rate Report in a 数字仪表盘格式. It is our expectation that this digital dashboard will save time and drive efficiencies for those who utilize the data.

Survey highlights, including the new Digital Dashboard features, include:

• 323 agency offices participated (up from 312 in 2019)
• 35,000 + hourly billing rates were collected
• 17 departments comprising a total of 145 positions plus selected blended departmental rates are represented
• New departments and report structure includes:
  • 商务
  • 用户体验/用户体验
  • 分析
  • 内容制作
  • 社交媒体
  • “General Advertising” as a department has been broken out into the following four departments for easier and more
    • 直接访问:
    • 媒体
    • 有创意的
    • 账户管理
    • 战略规划
• 的 Digital Dashboard provides quick and easy online access to job descriptions for those positions reported

New highlights, coming soon, will include: 

• Labor Bill Rate Trending Reporting (comparisons of 2018 rates vs 2020 rates)
• Primary Service – Type Reporting (according to the major agency service types identified in the survey)

 

Why Is Labor Billing Rate Survey Information Important?

服务费用, 基于中介劳动, are the predominant form of compensation in the marketing services industry. Since many agency compensation arrangements are based on labor, there is a need for reliable labor rate information. Considerations that led the pg电子游戏平台登录’s to gather and publish labor rate information include:

• 机构 are under pressure to justify that the labor rates that they charge are reasonable and competitive.
• Marketers want to understand the relative range of labor rates and benchmark the rates that they are paying their agencies.
• Industry stakeholders benefit from transparent credible benchmarks that facilitate accountability of key components of marketing investment. 工业劳动力价格范围, 来自可靠的来源, provide all industry stakeholders with valid and statistically reliable benchmarks.
• Actual hourly billing rates charged is the most comprehensive, accurate and relevant methodology for benchmarking labor rates. 机构 labor rates are derived based on a range of considerations including, 但不限于, 机构的声誉, 定价政策, 提供的服务, 市场的力量, 率卡片, 预算, 代理成本, 提供的价值, 机会成本和协商价格. 的 common denominator for framing labor rate ranges, regardless of how the rates were derived, 还是看实际收费.
• Actual billing rates provide actionable information without the limitations of cost build-up benchmarking, which focuses solely on surrogate cost component information (Salaries, 开销率, 利润加价)，这很复杂, 行政负担, 和一维.

的 pg电子游戏平台登录’s 2021 Labor Billing Rate Survey Report 包含健壮, 统计上的声音, market-based labor rate information which provides the agency and advertiser communities with a mechanism for discussing and benchmarking labor rate ranges. 的 survey results are an important tool that provides useful hourly billed labor rate information for agencies, 广告商, 以及行业顾问.

订购信息

的 pg电子游戏平台登录’s 2021 Labor Billing Rate Survey Report is available for purchase through the pg电子游戏平台登录’s. pg电子游戏平台登录’s members that participated in the study have receive a complimentary copy of the report. 的 cost for pg电子游戏平台登录’s members that did not participate in the study is $500/PDF Report Only and $750/PDF Report + Digital Dashboard. 的 cost for non-pg电子游戏平台登录’s members is $1,250 for both the PDF Report and the Digital Dashboard.

PDF报告- $500	购买请求
PDF报告+数字仪表板- 750美元	购买请求

如果你有任何问题, 需要更多信息, or would like to verify whether your agency participated in the study please contact any one of our 商业智能 team members: Helen Miranda ((电子邮件保护))或萨尔·孔蒂((电子邮件保护)).

谢谢你！!